MoBlog
by Gavin O'Malley, Staff Writer
Following Facebook's lead, Twitter is rolling out a "Lite" version of its flagship app. Around the world, the struggling social network knows that slow mobile networks, costly data plans, and … Read the whole story
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by Wendy Davis
Eight app developers, including Twitter and Yelp, have agreed to settle a class-action complaint alleging that they wrongly uploaded iPhone users' address books. Read the whole story
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by Gavin O'Malley
If and when Facebook users see intimate images they suspect might have been shared without permission, they can use a "Report" link, which appears … Read the whole story
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by Larissa Faw
If there is a bad guy within the advertising agency, programmatic would likely win the crown of the evil overlord right now. "Programmatic has … Read the whole story
COMMENTARY
by Sean Zepps, Op-Ed Contributor
Snapchat will need to move further down the path of becoming a true media and content distribution company, as Twitter did. Read the whole story
by Jess Nelson
Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement with data-driven personalization and audience optimization. Read the whole story
by Sara Guaglione
One of the goals of the Motor Trend OnDemand app is to convert some of the brand's 4 million YouTube subscribers to SVOD subscribers. … Read the whole story
by Joe Mandese
Matter More, a new advanced media startup founded by former Publicis and Starcom advanced TV specialist Tracey Scheppach, Wednesday announced a deal with cross-screen … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Time Inc., the nation's largest magazine publisher, announced a strategic partnership with Speakr, a media-buying platform connecting brands to social media influencers, to create … Read the whole story
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by Philip Rosenstein
Cox Enterprises announced the launch of COMET (Cox Media Technology), a programmatic platform connecting buyers and sellers across various digital channels including desktop, mobile, … Read the whole story
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by Larissa Faw
At a 4As Conference session discussing the changing landscape, panelists agreed that the industry needs to vastly improve upon legacy measurement. With multiple channels … Read the whole story
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by Laurie Sullivan
Gen Z, ages 7 to 19, mostly use Google to conduct online searches, only 25% favor online search ads, 22% like mobile display ads; … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Last week the Media Rating Council finalized location-based ad measurement guidelines. Location has become an increasingly important factor in helping marketers target consumers in … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
March was a milestone month for artificial intelligence M&A. There were a cool dozen deals in March 2017, roughly double last year's monthly average. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Broadband providers should follow strong privacy and security rules," a group of Democrats in the U.S. Senate say in a letter to Internet service … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Copley Advertising sends anti-abortion ads to the smartphones of "abortion-minded women" who visit health clinics, according to Massachusetts Attorney General Maura Healey. Read the whole story