MoBlog
by Gavin O'Malley, Staff Writer
By 2019, the sponsorship money Instagram influencers get is on pace to more than double -- from about $1 billion this year to nearly $2.4 billion -- according to recent … Read the whole story
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by Gavin O'Malley
Starting in May, Apple plans to cut the commissions it pays on apps and in-app purchases from 7% down to 2.5%. While Apple is … Read the whole story
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by Laurie Sullivan
Mobile click share continued to grow in Q1, representing 59% of all paid-search traffic, as advertisers followed consumers' preference to search on mobile devices. … Read the whole story
by Wayne Friedman
While mobile viewing of TVE content is dropping, viewing on TV-connected devices -- set-top-box devices like Apple TV , Roku, and Chromecast -- has … Read the whole story
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by Tobi Elkin
Google's decision to make traditional TV advertising inventory available to buy in its DoubleClick Bid Manager (DBM) platform is a move to enable advertisers … Read the whole story
by Tanya Gazdik
The campaign, which includes 11 pieces of custom content on Bloomberg's website, kicks off this week with the controversial French election. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Where the issues of brand safety are concerned, the buck begins and ends with advertisers. Why? Because ultimately, agencies, ad tech and martech vendors, … Read the whole story
COMMENTARY
by Tim Dunn, Columnist
While travel has been one of the first industries to move the bulk of its customer service and commerce online, we could now be … Read the whole story
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by Richard Whitman, Columnist
We Are Unlimited is limited to working on just the McDonald's account. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Video Advertising Bureau queried ad buyers and marketers about their viewing habits and how they'd guess those match up to average American viewers.' … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Ahead of the NewFronts, Twitter began rolling out in-stream video ads on April 18 -- and the struggling social giant seems very confident that … Read the whole story