• by Richard Whitman , Columnist, April 24, 2017

OK, first of all, am I the only one who thinks We Are Unlimited, the name Omnicom gave to its dedicated McDonald's agency is oxymoronically
stupid? I mean really. Unlimited -- unless, of course, you are AT&T, Verizon, Sprint or T-mobile, implies, well, unlimited. In the case of
We Are Unlimited, the name connotes the agency has unlimited resources and is not limited to working on one client. And yet, well, We Are
Unlimited is limited to working on just the McDonald's account.

Now that we have that idiocy out of the way, We Are Unlimited has hired a new chief creative officer. Former Havas Americas CCO Toygar
Bazarkaya will fill the position. Bazarkaya will report to DDB North America CCO Ari Weiss who oversees all of We Are Unlimited's creative work.

Of the hire, Weiss told AdWeek: “Toygar is one of those rare creative leaders who moves mountains. I can’t wait to see what he does with the Golden Arches.”

In the past, Toygar did stints at BBDO New York, Jung Von Matt, DDB and Mullen and has hauled in 20 Cannes Lions. Apparently, he will now be limited to winning only McDonald's-related awards.