A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called "mobile device hijacking." On a global … Read the full story by Ben Frederick
Pearson PLC has sold the FT Groups, which publishes the 'Financial Times', to Japanese newspaper publisher Nikkei Inc. for just over $1.3 billion. Read the full story by Erik Sass
The keep the consolidation game going, social media monitoring platform Sysomos just gobbled up social marketing platform Expion. Read the full story by Gavin O'Malley
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue officer, leading the company's global sales organization. About half the company's business comes from search advertising. Read the full story by Laurie Sullivan
Mobile continues to drive brand budgets in search advertising as nearby searches rise. The Americas saw double-digit year-over-year growth in search advertising spend, mostly driven by a 77% YoY increase … Read the full story by Laurie Sullivan
Cooper led the launch of the out-of-home agency's North America operation back in 2012. He'll retain responsibility for that region, while taking on the new global role. Read the full story by Steve McClellan
Appealing to brands' better streaming senses, AOL is rolling out five new linear premium video ad formats. With each new format, the big innovation is interactivity. The new formats are … Read the full story by Gavin O'Malley
Two metrics weigh heavily on the mind of every email marketer: opens and clicks. Opens are important because getting your foot in the door is half the battle. But the … Read the full story by Vivek Sharma
The big overhaul at Twitter continued this week, with a major update to its Answers service, which will allow app developers to track the performance of their apps more closely, … Read the full story by Erik Sass
Instead of just dismissing ads, a startup is asking consumers to select their feelings about ads using emoji. Emogi's platform, called Emotion Engine, allows brands to understand how users feel … Read the full story by Ben Frederick
In a move recognizing the growing importance -- and complexity -- of digital media and marketing channels, the 4As has launched a new committee to "address issues related to the … Read the full story by Joe Mandese