
Top Story
Brands using Demandware, IBM WebSphere Commerce, Shopify and eBay's Magento ecommerce platforms got a boost by gaining the ability to add a "buy button" to emails, catalogs, social sites, SMS, … Read the full story by Laurie Sullivan
Commentary
Viacom Media had launched a new division within Viacom Ad Sales focused on social media partnerships, products, and services, the media giant announced Wednesday. The new division, called Velocity
Product … Read the full story by Erik Sass

News
With more publishers hoping to cash in on digital circulation through subscriptions and similar strategies, content monetization and paywall tech firms Tinypass and Piano Media are merging to offer
publishing … Read the full story by Erik Sass

News
Liquid officially announced the acquisition Wednesday of San Francisco-based CommandIQ, which focuses on predictive customer relationship management (CRM). The company's former CEO, Noah Jessop, joins
the Publishers Clearing House company … Read the full story by Laurie Sullivan

News
Online publisher CafeMom announced the launch of Vivala.com, a new Web site serving millennial Hispanic women with career, fitness, fashion, food, lifestyle and beauty content. Reflecting the
linguistic trends and … Read the full story by Erik Sass

News
As ad revenue trends from Facebook and its rivals make clear, social has become a mostly mobile pastime. Smartphones are predominantly being used for communication and social networking, while
tablets … Read the full story by Gavin O'Malley

News
In a defeat for Yahoo, a federal appeals court has paved the way for a group of consumers to proceed with a class-action privacy lawsuit over the company's email scanning … Read the full story by Wendy Davis

News
Opera Mediaworks, the mobile subsidiary within Opera Software, released their Q2 financial report on Wednesday, reporting revenues of $92.9 million, up 82% year over year from Q2 2014. And its … Read the full story by Ben Frederick
Commentary
Do all video ad formats offer advertisers equal value? Is a video ad that's squeezed into a side ad unit and runs in-banner without any real video content have the … Read the full story by Kevin Lenane

News
Parents are creating a digital divide between young boys and girls, new research suggests. American moms and dads are 30% more likely to let their sons choose their own apps, … Read the full story by Gavin O'Malley
Commentary
As m-commerce continues to grow, advertisers are focused on providing a better mobile user experience through responsive Web designs, which can eventually translate into more time spent on mobile Web. Read the full story by Maria Perez