A San Francisco-based startup thinks it has found the answer to identifying products that trend high among consumers on Facebook before turning them into paid-search advertising campaigns running on Bing, … Read the full story by Laurie Sullivan

The Interactive Advertising Bureau has released a report showing that mobile advertising last year was a $31.9 billion dollar industry, growing 65%. It's safe to say that number is only … Read the full story by Ben Frederick

Comcast Corp. is looking to join other traditional pay TV providers in launching a digital TV-video service focused on unlicensed, original video content, according to a new report. Read the full story by Wayne Friedman

Don't expect the video/TV marketplace to evolve into the kind of openly biddable marketplace that display has developed with open RTB. That was the consensus of "programmatic video" panel discussion … Read the full story by Joe Mandese

NBCUniversal is investing $200 million in digital publisher BuzzFeed. The investment in BuzzFeed -- which the company says reaches over 200 million monthly uniques and has 1.5 billion video views … Read the full story by Wayne Friedman

Broadcast political TV advertising will again grow for the 2015-2016 political season, which includes the presidential race. But in years to come, digital platforms will eat into its political advertising … Read the full story by Wayne Friedman

Google has partnered with TP-LINK to launch the home router OnHub, a different kind of device to keep search and display ads and YouTube videos serving up and playing without … Read the full story by Laurie Sullivan