Spredfast has agreed to acquire the social data integration specialists at Shoutlet, per an expected announcement. Additions to Spredfast's product portfolio include a stronger social campaign builder and better social … Read the full story by Gavin O'Malley

From a purely financial perspective, Snapchat didn't exactly clean up in 2014. Rather, the messaging startup lost $128 million on about $3 million in revenue, Read the full story by Gavin O'Malley

Technology media publisher IDG Communications is rolling out native advertising across its portfolio of publications in partnership with Nativo, a native ad tech company. Native@Scale will give IDG advertising clients … Read the full story by Erik Sass

Gimbal, Inc. a location-based services company, today announced a partnership with do it outdoors media, a mobile billboard and field marketing company. do it outdoors plans to leverage Gimbal's beacon … Read the full story by Ben Frederick

The U.S. ad marketplace continued its seasonal downward trend in July, posting its lowest level since January, according to an analysis of the U.S. Ad Market Tracker. The index, which … Read the full story by Joe Mandese

While overall media and entertainment deals rose a bit in the second quarter of 2015, the number of Internet deals slowed dramatically. Total deal value was $76 billion in the … Read the full story by Wayne Friedman

New doors are opening in the TV space thanks to data-driven ad tech. Rex Briggs, founder and CEO of Marketing Evolution, believes programmatic TV tech -- which may be better … Read the full story by Tyler Loechner