Programmatic ad tech AppNexus' "spend protection" program is now live, allowing clients to get back what they paid if DoubleVerify's measurements deem the inventory purchased to be subpar. Read the full story by Tyler Loechner

Adform, a Denmark-based demand-side platform (DSP), on Wednesday announced it has launched a programmatic direct buying platform dubbed "Automated Guaranteed." Read the full story by Tyler Loechner

The advent of browser-based ad-blocking software could bring a new surge of micropayments and paywalls for publishers. HelloToken CEO and cofounder Brian Truong thinks tokens can fill the void for … Read the full story by Laurie Sullivan

Google's move to allow third-party measurement partners to integrate mobile application installations and event data into DoubleClick should improve measurement and attribution for advertisers when it comes to app-related activities. … Read the full story by Laurie Sullivan

"'Better' is how we differentiate in the marketplace," company representative Robert Varettoni tells "Marketing Daily." "The messaging is grounded in the reliability of our network, which we've engineered from the … Read the full story by Aaron Baar

Mobile is finding it's niche as a marketing device. Having a good app only emphasizes these basic elements of a mobile experience; they allows marketers to gather more consistent data … Read the full story by Ben Frederick

Social's programmatic party keeps getting bigger and bigger. Things heated up years ago with the Facebook Exchange (FBX) and Twitter's acquisition of mobile ad exchange MoPub, but now some of … Read the full story by Tyler Loechner