AOL on Tuesday announced that it is officially retiring the Pictela brand by baking its technology into the cross-screen programmatic ad platform -- "One" -- launched earlier this year. Pictela … Read the full story by Tyler Loechner

Smaato, a mobile ad exchange and supply-side platform (SSP), has introduced a native mobile ad-building function into its SPX platform, as well as a private marketplace for premium programmatic deals. … Read the full story by Gavin O'Malley

'The Huffington Post' and Steven Brill are collaborating on a new, long-form documentary series investigating unethical and illegal practices by the pharmaceutical industry, called "America's Most Admired Law Breaker." Read the full story by Erik Sass

Total worldwide ad spend will reach $569.65 billion in 2015, down from eMarketer's forecast of $577.79 billion released in March. The revised numbers are due to lower-than-expected ad spending in … Read the full story by Laurie Sullivan

Ad industry media ratings watchdog the Media Rating Council has released a set of "Social Media Measurement Guidelines" for public review and commentary. A 30-day public comment period will extend … Read the full story by Joe Mandese

Two fast-growing digital broadcast networks, Grit and Escape, have signed up for national viewing data from Nielsen Media Services, as well as boosting its advertising sales services. Read the full story by Wayne Friedman

Connexity, the retail publisher formerly known as Shopzilla, has been involved in the programmatic ad game. With the programmatic tech now in place, Connexity is taking aim at what brings … Read the full story by Tyler Loechner

Microsoft and 20th Century Fox have created a campaign that maps out Mark Watney's journey on Bing during a manned mission to Mars gone wrong. Presumed dead and left behind … Read the full story by Laurie Sullivan