Following some downward revisions from major ad forecasters and syndicated ad-tracking firms, ad spending by Madison Avenue's biggest players began to rebound in August, according to the latest findings from … Read the full story by Joe Mandese

Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand to participate. Read the full story by Tyler Loechner

With the second Republican presidential debate, CNN hit an all-time viewing record for the network. CNN pulled in a big 22.6 million viewers on Wednesday night, according to Nielsen -- … Read the full story by Wayne Friedman

At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping … Read the full story by Joe Mandese

ChoiceStream, a demand-side platform (DSP), on Thursday announced the close of a Series C round of funding worth $14 million. The round was led by North Atlantic Capital, a new … Read the full story by Tyler Loechner

The Interactive Advertising Bureau (IAB) has compiled a "checklist" of items that marketers should consider before entering a private programmatic marketplace. The checklist was created by several members of the … Read the full story by Tyler Loechner

Anchored by two new television spots (from Duncan/Channon), the campaign depicts people getting the event tickets they want through the StubHub marketplace, which in turn reveals a piece of them … Read the full story by Aaron Baar