Appealing to a broader audience, Snapchat just entered into a one-year content distribution deal with the National Football League. Per the pact, the league will funnel photos and videos into … Read the full story by Gavin O'Malley
Digital and data are rolling over the legacy establishments of the media industry. Events this week reminded us once again of the relentless, never-ending transformation that the media industry is … Read the full story by Dave Morgan
Ad-blocking apps are topping the paid app download charts signalling doom for mobile display, steering marketers to get in the flow with native and mobile social. Read the full story by Sean Hargrave
Philippe Dauman, president and CEO of Viacom, says the company looks to other measures -- social media and otherwise -- in determining the health of its programming. MTV's recent "Video … Read the full story by Wayne Friedman
Broadcast TV networks in August, for the most part, continued to see TV marketers placing more effort around buying TV inventory closer to airtime -- in the scatter market -- … Read the full story by Wayne Friedman
Continuing its aggressive courtship of news makers, Facebook is offering them Signal -- a new tool for sourcing, gathering, and embedding content from its flagship network, as well as Instagram. Read the full story by Gavin O'Malley
Lifestyle publishing juggernaut Refinery29, which has built an online media empire covering fashion and culture, is expanding overseas with its first international branch in Europe. Read the full story by Erik Sass
The world's largest social network is barreling into e-commerce through an expanded relationship with e-commerce platform Shopify. It will allow Facebook users to buy products directly from Shopify merchants on … Read the full story by Erik Sass
Glass-like wearable devices might have slipped into the background as engineers strengthen, rethink and rebuild, but inside companies like Google and Epson eyewear that connect to the Internet continue to … Read the full story by Laurie Sullivan
Kinetic Social, a social marketing data and tech firm, has announced integration with Instagram ads API. Brands like Sunoco, Amore Pacific, H&M and Automatic (the driving app) have all seen … Read the full story by Ben Frederick
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents, please contactjoe@mediapost.com by Oct. 6. Read the full story by The Editor
MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who deserve to be recognized for career … Read the full story by The Editor
Ford has launched a suite of smartwatch apps linking to the company's telematics platform, MyFord. The apps, which Ford says are designed for its electric and plug-in hybrid cars like … Read the full story by Karl Greenberg
Ad blocking signals a troubling realization for app developers. Users don't want annoying ads -- in their browser, mobile experience, or anywhere. This spells trouble for every mobile app developer … Read the full story by Jonathan Frangakis