WPP's GroupM said on Wednesday that it will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed by the ad industry's Trustworthy Accountability … Read the full story by Wendy Davis

Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection systems identify that a viewer is … Read the full story by Laurie Sullivan

Trying to whet consumer appetites for virtual environments -- and increase engagement in the process -- Facebook is officially rolling out 360-degree "spherical" videos in News Feed. Read the full story by Gavin O'Malley

It also says smartphone shopping behaviors are now so entrenched that digital interactions, including mobile, are likely to influence 64% of all in-store spending during the holiday season. Read the full story by Sarah Mahoney

Microsoft will work to prove that Bing Pulse can keep television viewers glued to content longer after noticing that the technology deters viewers from switching the channel. Read the full story by Laurie Sullivan

Rare.io, an email marketing startup, launched an automated predictive solution today that is "proven to drive repeat business and increase average email click-through rates by three to five times." Read the full story by Ben FrederickJess Nelson

Every so often a news event comes along that seems bigger than the news it is actually making. That's the way I feel about the news surrounding the ad-blocking features … Read the full story by Joe Mandese

Consumers' strong attachment to mobile devices has helped spark the skyrocketing of mobile email use over the past decade. MailChimp states that a responsive email design results in at least … Read the full story by Jess Nelson