
Top Story
U.S. programmatic digital display ad spending will reach $15.43 billion in 2015 -- up 49.5% compared with 2014 -- and the majority of all spend this year will come from … Read the full story by Laurie Sullivan

News
Amazon continues to take search market share from Bing, Google, and Yahoo. A survey of 2,000 U.S. consumers finds that 44% go directly to Amazon first to search for products, … Read the full story by Laurie Sullivan

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YouTube is projected to be the top over-the-top video service provider this year -- and five years from now -- in terms of monthly users. But Netflix is gaining on … Read the full story by Wayne Friedman
Commentary
With new channels, such as wearable technology devices, brands have the opportunity to create tailored messages to each consumer - creating a new customer engagement channel and establishing a more … Read the full story by John Hoholik

News
Repackaging its high-caliber content much like a news publication, Twitter just debuted Moments -- a service that surfaces timely stories in clearly defined blocks. Moments doesn't require users to
curate … Read the full story by Gavin O'Malley
Commentary
In 2007 at its f8 conference, Facebook unveiled open access to its social graph, the map of how its users are interconnected and the information they share with one another. … Read the full story by Shawn Kemp

News
A recent report from researchers at Cybereason, a security firm, claims a new malware has been targeting Microsoft's online email system. Cybereason reports that the hackers have accessed more than … Read the full story by Jess Nelson

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ZenithOptimedia this morning announced it is diversifying into performance marketing services Down Under with the acquisition of Sydney-based FirstClick, a performance shop founded in 2005. The unit
will be re-branded … Read the full story by Joe Mandese

News
Proofpoint, Inc., a cybersecurity company, announced an updated suite of security products today for small- and medium- size businesses that includes email cyber-attack protection. Read the full story by Jess Nelson