After what it's calling a successful trial run, Facebook is rolling out lead-generation-based mobile ads to all interested parties. From newsletters to price quotes, the ads streamline the process of … Read the full story by Gavin O'Malley

In an agreement that could give Bing more than one-third of U.S. search query volume market share, Microsoft has signed a syndication partnership with adMarketplace that some describe as a … Read the full story by Laurie Sullivan

Opera Mediaworks, a mobile ad platform for brands and subsidiary of Opera Software, announced that Moat Analytics, a product of SaaS analytics company Moat, has been integrated into their HD … Read the full story by Ben Frederick

Google on Wednesday introduced a way to make news articles load faster on mobile Web browsers. The Accelerated Mobile Pages project allows mobile Web pages of news publishers that use … Read the full story by Laurie Sullivan

A high percentage of publishers -- 80% -- say they cannot complete with Google or Facebook without better ad targeting technology, and 40% admit they see stagnant or shrinking digital … Read the full story by Laurie Sullivan

The BBC has entered into a video partnership deal with Yahoo, which will distribute syndicated video clips from BBC World News across Yahoo sites in North America. Yahoo will gain … Read the full story by Erik Sass