YouTube gained a new playlist Thursday filled with videos rooted in virtual reality, allowing viewers to visualize depth. The experience through Google Cardboard supports 360-degree videos, including a "Hunger Games" … Read the full story by Laurie Sullivan

Outfront Media is launching a new technology platform and mobile network for outdoor advertising that includes addressable digital displays and cross-channel targeting with mobile devices, the out-of-home media company announced … Read the full story by Erik Sass

Software provider Adobe Marketing Cloud is announcing an SDK update that will support Apple TVs.The SDK includes integrations with Adobe Analytics for data, Adobe Target for A/B testing and Adobe … Read the full story by Ben Frederick

The Associated Press is joining the virtual reality craze with a new content collaboration with VR studio and media company RYOT. Together, the partners will produce and distribute a VR … Read the full story by Erik Sass

If marketers can understand enough about a customer, they can bid and target the perfect advertisement across channels to stir a purchase, according to Ryan Gibson, SEM solutions lead at … Read the full story by Laurie Sullivan

After its initial launch, Panasonic's Health and Wellness startup is doubling down on its "HomeTeam" app with some new campaigns during the holidays. The app is part of a subscription … Read the full story by Ben Frederick

Consumers see the smart home coming but many aren't necessarily trying to be at the head of the line to sign up. As inevitable as it is, smart home technology … Read the full story by Chuck Martin