Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting on display campaigns through its JetStream platform. The technology "empowers sell-side clients to ensure buyers are able to identify … Read the full story by Tobi Elkin

CraveOnline's active men's lifestyle site, LiveOutdoors.com, has relaunched with a revamped Web site, new editorial features, and more native advertising opportunities. Read the full story by Erik Sass

With its publishing division now operated by Meredith Corp., Martha Stewart Living Omnimedia is continuing to diversify its business with new licensing and e-commerce deals. MSLO has launched a new … Read the full story by Erik Sass

StreamSend unveiled Black Friday and Cyber Monday email templates this week to help marketers connect with customers during next week's busy shopping period. The email marketing software provider released mobile-friendly … Read the full story by Jess Nelson

Continuing a trend for big TV/movie companies looking to invest and/or partner in digital online video streaming, Metro-Goldwyn-Mayer Studios and Lionsgate have become equity partners in the parent company of … Read the full story by Wayne Friedman

"Consumers are really interested in experimenting with OTT services," says Brett Sappington, director of research at Parks. "They like Netflix and Amazon and Hulu. And outside of those three, many … Read the full story by Aaron Baar

On the digital front, the brand will be running social and digital campaigns that encourage fans to use a special Facebook app to determine (and share) whether they've been "Someone … Read the full story by Karlene Lukovitz