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Ad technology firm Undertone has been acquired by Perion, a publicly traded Tel Aviv-based global marketing tech firm for $180 million in cash. The deal will create marketing technology solutions … Read the full story by Tobi Elkin
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Google has updated the data saver mode in Google Chrome on Android - no word on iOS yet - to save up to 70% of data while browsing the mobile … Read the full story by Ben Frederick
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MotorsportNetwork.com, an international publication devoted to online audio racing content, announced a strategic partnership with AOL's Autoblog.com that will allow the two new to swap content across
their platforms. Read the full story by Erik Sass
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Mashable took native in a new direction this week when it launched a native ad campaign combined with ecommerce. Teaming up with Visa for an exclusive partnership, Mashable broke the … Read the full story by Tobi Elkin
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To demonstrate the full potential and scale of the company's new Studio platform, Fathead teamed with Fallon Worldwide to create a large-scale public installation in Fathead's hometown of Detroit
during … Read the full story by Larissa Faw
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Poland-based marketing tech company Codewise has selected Digital Element to improve real-time analytics capabilities, as well as the accuracy of traffic delivery and tracking. Read the full story by Felicia Greiff
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There are products that young people prefer because they're cool, and those they use due to their essential utility. Remarkably, Facebook now appears to fall in the latter category. More … Read the full story by Gavin O'Malley
Commentary
Google collects detailed information about students' Web-browsing activity, search queries and videos watched on YouTube, the digital rights group Electronic Frontier Foundation says in a new FTC
complaint. Read the full story by Wendy Davis