Viewability is the name of the game for Moat, the SaaS marketing analytics firm that Tremor Video selected as a partner for its DSP. Read the full story by Felicia Greiff

As part of its broader live-video streaming efforts, Facebook is expanding the ability for verified Pages to share live video. The change is part of a broader effort by Facebook … Read the full story by Gavin O'Malley

Online publisher Purch announced the acquisition Thursday of ShopSavvy, adding more than 1 million active monthly mobile shoppers to the 100 million monthly consumers traversing its portfolio of Web sites. Read the full story by Laurie Sullivan

Email marketers have said "bah humbug" to thoughtful and personalized campaigns this holiday season, according to new research released today by email marketing company StrongView and parent company Selligent. Read the full story by Jess Nelson

Apple has promoted Jeff Williams to the position of Chief Operating Officer. Schiller will now lead nearly all developer-related functions at Apple, in addition to his other marketing responsibilities including … Read the full story by Gavin O'Malley

Myhren, worldwide chief creative officer for the WPP agency, will join the technology giant early next year as VP marketing communications. He will report to Apple CEO Tim Cook. Read the full story by Steve McClellan

Less than 10% of marketers say they have the correct tools to deliver personalized one-to-one marketing, according to a white paper commissioned and released Thursday by Kahuna Mobile. Read the full story by Jess Nelson