Top Story
Microsoft will now warn email users about suspected government hacking, the technology giant announced Wednesday. Read the full story by Jess Nelson
News
At the urging of CEO Jack Dorsey, Twitter is bringing political watchdog Politwoops back into the fold. Drawing attention to deleted tweets -- specifically those posted by elected officials and … Read the full story by Gavin O'Malley
News
Content Analytics engineers are working to integrate the company's merchandising technology into ad-serving platforms. The goal is to improve conversion rates for search and display ads that link to
retail … Read the full story by Laurie Sullivan
Commentary
Mobile ads can now infer the medications that users take, whether they prefer to date men or women, and their location. That's according to Cornell Tech's Vitaly Shmatikov, who will … Read the full story by Wendy Davis
Commentary
It was only a matter of time. Due to exceptional ad-buying efficiencies and shifting consumer tastes, the programmatic and mobile revolutions officially merged in 2015. Read the full story by Gavin O'Malley
Commentary
At this point, almost everyone has heard of Snapchat. Pop culture is crawling all over it. It's in the news. Your kids use it. Maybe even you use it (but … Read the full story by Alexis DeVilling
News
iOS developer Global Delight announced Wednesday the rebranding of mobile video editing application Game Your Video, and the addition of features that allow users to share videos via email. Vizmato, … Read the full story by Jess Nelson
News
Consumers have difficulty distinguishing between native advertising and editorial content, per a new study. These findings should come as no surprise, considering that native advertising is
intentionally presented in a … Read the full story by Erik Sass
News
Smartphones proved to be a valuable source of revenue for email marketers in 2015. Smartphones drove 56.6% of all mobile email marketing revenue, which was up 9.9% overall year-over-year (YoY) … Read the full story by Ben Frederick