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eBay Enterprise Marketing Solutions will announce Monday the acquisition of AffiliateTraction to strengthen its hold on performance marketing and build out programmatic tools to support its affiliate
marketing network. Read the full story by Laurie Sullivan
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American Media, Inc., which owns brands like OKmagazine.com and Radaronline.com, announced a 40% digital audience growth in 2015 -- good news for a company buried under millions of dollars of … Read the full story by Sara Guaglione
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UberRetail parent company UberMedia, geospatial business intelligence consultancy B.I. Spatial, and the Directory of Major Malls announced a partnership today to provide trade area analysis for
shopping centers using GPS … Read the full story by Ben Frederick
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Marketers in the U.S. will spend more on display than search advertising in 2016, according to numbers released by eMarketer Monday. This year, spending for display advertising will reach $32.17 … Read the full story by Laurie Sullivan
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After four troubled years, Facebook cofounder Chris Hughes is throwing in the towel and putting "The New Republic" up for sale. He admits that he underestimated the challenges facing legacy … Read the full story by Erik Sass
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L.A.-based Barons Media has launched a proprietary supply-side platform and plans to offer a full stack of technology behind its RTB-compliant SSP and servers in multiple regions around the world. … Read the full story by Tobi Elkin
Commentary
Facebook is partnering Oculus Rift with Microsoft's Xbox One. The head-mounted virtual reality display will require speed and power. At CES, the social network announced it would begin accepting
pre-orders … Read the full story by Laurie Sullivan
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At least one health care company believes cutting back mobile usage will improve your health -- and has launched an integrated advertising and PR campaign to get the word out. … Read the full story by Larissa Faw