• by Wayne Friedman , Yesterday

Summer TV and streaming resulted in usual viewing declines for many legacy-based TV/media companies in June -- along with generally rising viewing for digital-first video streaming platforms, according to Nielsen's aggregated monthly viewing by media distributor.

Netflix grew 8.3% share in June 2025 -- a 13.5% hike from May. Nielsen says the increase in viewing was driven by fresh content of returning series with new seasons of episodes, as well as new series launches.

Nielsen also credits this to the summer increase among streaming-heavy viewers ages 6-17.

Still, compared to June 2024, Nielsen is down 1% from an 8.4% share.

YouTube continues to lead all media distributors with a solid 12.8% share -- up 6% from May, when it was at 12.5% share, and 29% higher compared to June 2024, when it had 9.9% share.

Amazon video platforms (including Prime Video among others) have risen to a 3.7% share -- up from May 2025’s 3.6% and 3.2% in June 2024.

Year-over-year, The Roku Channel made major gains -- now at a 2.5% (compared to 1.5% in June 2024).

On the flip side, four major traditional TV-media companies were lower versus June 2024: Walt Disney at 10.0% (from 10.8%), NBCUniversal, 7.8% (vs. 8.5%), Paramount Global, 7.2% (vs. 7.9%), and Warner Bros. Discovery, 6.4% (vs, 7.4%).

Only legacy TV media company Fox Corp. grew year-over-year -- now at 6.9% (vs. 6.6% a year ago). Fox was at 7.0% in the previous May month this year.