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The overall message from the summit was that the industry needs to be proactive in developing best practice solutions and recognizing consumers' legitimate desire to block ads versus planning to … Read the full story by Larissa Faw
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Local advertising will soar by over 15% this year -- due to growing digital platforms with a rush of political advertising dollars. A new study predicts local advertising will climb … Read the full story by Wayne Friedman
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Mobile -- where search continues to gain greater importance -- will likely see bigger budget in 2016, as companies continue to shift search advertising ad spend from desktop. But it's … Read the full story by Laurie Sullivan
Commentary
The IAB sent an email refunding their registration fee, and rebuffed an email attempt to clarify why they were no longer on the list of paying guests. "Weird, unbelievable and … Read the full story by P.J. Bednarski
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While the debate rages over whether ad blockers and ad zappers can be discouraged by better-targeted ads, less offensive ad units or better creative, is anyone paying attention to how … Read the full story by George Simpson
Commentary
While candidates may be hoping that social-media followers translate to votes, a vibrant social media presence won't be enough to sway millennials this time around. For the 2016 elections, shrewd … Read the full story by Giles Goodwin
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Automation continues to move deeper into search advertising platforms. Marketers using Bing Ads Keyword Planner in the U.S. can now add a landing page URL into the tool, allowing the … Read the full story by Laurie Sullivan
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Kiip, a mobile rewards platform, was recently highlighted by Nielsen as a unique approach to branding that beat their brand awareness norms by a factor of nine. Much growth is … Read the full story by Ben Frederick
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IBM announced Friday a cloud-based predictive platform that recommends product pricing and promotional discounts. Read the full story by Jess Nelson
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Email is the most popular channel for soliciting customer feedback, but response rates are a measly 2%, according to a recent study by mobile survey company SurveyMe. Read the full story by Jess Nelson