The social giant is also adding support for native formats and simpler integration for publishers. The company previously reported that its Audience Network achieved an annual run rate of $1 … Read the full story by Gavin O'Malley
The appointment of Leslie Berland comes directly after a shakeup in management, as five executives took their bows yesterday. Twitter has been floundering in the markets since CEO Jack Dorsey … Read the full story by Ben Frederick
Refinery29 will produce the film series, driven by female directors, writers, actors and animators. ShatterBox Anthology will consist of 12 short-form films that explore the "dynamics of power." Read the full story by Sara Guaglione
The rise of native advertising has brought with it the proliferation of third-party native ad platforms and providers. That, in turn, created a niche for a new company called Tiller, … Read the full story by Erik Sass
This week brought even more evidence linking social media to sleep disturbances in young adults, potentially affecting their physical and emotional well-being and academic performance. Read the full story by Erik Sass
AppNexus on Monday announced the launch of PriceCheck, a header bidding tool that enables mobile app developers to increase their yield through a transparent, multi-bid auction of their advertising inventory. Read the full story by Tobi Elkin
"We should look at Ad blocking as an opportunity for innovation," said Ben Williams, Head of Operations, Ad Block Plus. Read the full story by Steve Smith
Targeted at Millennial females (16-24 by their estimation), photo-sharing app We Heart It reaches 40 million users, while Popular -- a lifestyle platform -- has built a stable of contributors, … Read the full story by Ben Frederick
Given all the hype and heaps of data showing the power of mobile, you'd think brands would be throwing money at the medium. But that's just not the case. Instead, … Read the full story by Gavin O'Malley
Can publishers block the ad blockers and maintain their relationships with users? Read the full story by Steve Smith