
Top Story
Time Inc. will acquire the assets of Viant Technology Inc., a firm that describes itself as a people-based advertising technology company. Viant owns several ad tech and media companies including … Read the full story by Tobi Elkin

News
The partnership will kick off today, with live video content of the PGA Tour's AT&T Pebble Beach Pro-Am tournament - which began Feb. 8 and runs until the 14, available … Read the full story by Sara Guaglione

News
Google began to quietly shutter Google Earth Enterprise in the U.S. along with some of the most important business features for Google Earth Pro such as data for parcels, demographics, … Read the full story by Laurie Sullivan

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Instagram is replacing the "Like" button with view counts. The change is part of a larger effort to engage video creators and brands in particular. The first brands to test … Read the full story by Gavin O'Malley

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PayPal is offering a new set of "commerce tools" that allow merchants to place one-touch buy buttons pretty much anywhere a customer can see them-in apps and emails, on an … Read the full story by Ben Frederick
News
Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Smart AdServer, an ad platform for real-time bidding, to expand the availability of its in-app mobile inventory on
programmatic … Read the full story by Tobi Elkin
Commentary
The House Subcommittee on Communications and Technology has approved a GOP-backed law that would prohibit the FCC from regulating broadband prices. Read the full story by Wendy Davis

News
Vijay Radhakrishnan, president and co-founder of Magzter, calls the partnership a "dream come true" for the company. Magzter is known for its Netflix-like "All You Can Read" subscription service
called … Read the full story by Sara Guaglione