It looks like Facebook is finally ready to capitalize on its hugely popular messaging service. At least initially, brands will only be able to send ads to users who have … Read the full story by Gavin O'Malley

Google has announced another way to review and test changes in AdWords campaigns. The features -- Campaign Drafts and Experiments, announced Thursday -- allow marketers to draft the change and … Read the full story by Laurie Sullivan

Unroll.me, a Web-based mobile application that allows consumers to unroll from email lists they subscribe to, analyzed the unsubscribe behavior of millions of its users to determine the winners and … Read the full story by Jess Nelson

In addition to overseas expansion, the money will be used to move YouAppi's headquarters to San Francisco and to further develop OneRun. The company reaches 1.5 billion mobile profiles, 3,500 … Read the full story by Ben Frederick

Yahoo on Friday laid out additional plans to revive the company, with the Board of Directors forming a Strategic Review Committee. Yahoo also stated it would separate its stake in … Read the full story by Laurie Sullivan

Three market segments -- mobile at 64%, Internet of Things at 62% and cloud computing at 59% -- will have the highest impact on business models this year as brands … Read the full story by Laurie Sullivan