YouAppi, a mobile tech firm specializing in customer acquisition, announced it has raised a $13.1 million series B funding round, a 300% increase from the last funding round they held.
The money will be used to expand its efforts in the APAC region, focusing on China and Japan. Its Asian partners include Baidu, UC Union (Alibaba Mobile
Business Group), Sungy Mobile, Apus, NewBornTown, Kika and Bandai Namco. Chinese revenue is also expected to double in 2016 to account for 20% of the company’s global revenue.
New
investors joined in the round, including Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital, as well as existing investors Glilot Capital Partners, 2B Angels
and Flint Capital. YouAppi has raised $18.1 million in funding rounds so far.
According to YouAppi, the company reaches 1.5 billion mobile profiles, 3,500 mobile apps and sites and oversees
100 billion impressions monthly.
In addition to overseas expansion, the money will be used to move YouAppi’s headquarters to San Francisco and to further develop OneRun.
YouAppi’s OneRun product claims the ability to attribute users to cohorts, which can anticipate usage behavior and patterns.
By grouping users with similar characteristics into
cohorts and then further segmenting them in categories like travel, shopping, games, entertainment and lifestyle, YouAppi is able to predict which user groups will most likely convert and remain loyal
customers.