The company said the agency, dubbed Interprise and headed by marketing veteran Stuart Giddings, would offer a range of services, including creative, media planning and buying, search, data, programmatic, events, … Read the full story by Steve McClellan

Foursquare is rolling out a new attribution tool that can measure the conversion of media spend into real world visits to retail locations. Official launch partners include TGI Fridays, Brown-Forman, … Read the full story by Gavin O'Malley

Adobe Marketing Cloud unveiled Adobe Experience Manager Mobile at the Mobile World Congress conference in Barcelona on Monday. The new feature allows companies to create, manage and power mobile applications … Read the full story by Jess Nelson

Forbes announced Tuesday a new product that gives partners the opportunity to publish unlimited content on the BrandVoice platform on Forbes.com. BrandVoice Premium helps marketers target influencers to contribute and … Read the full story by Sara Guaglione

Nicolle Pangis, COO, Xaxis, kicked off day two of MediaPost's Programmatic Insider Summit with a keynote called, "Better Creative, Smarter Ads: Making Advertising More Welcome in 2016" Read the full story by Felicia Greiff

Spotify is moving its music streaming infrastructure to the Google Cloud Platform. The transition will occur during the next several months and should not result in any service disruptions, the … Read the full story by Laurie Sullivan

Nearly three-quarters of local advertisers -- 71% -- use online advertising as a way to work with their local TV ad buys. Local TV station advertising revenues are estimated to … Read the full story by Wayne Friedman