Beginning this fall, NBC says advertisers can use data and automation to build media plans including linear TV inventory for NBCUniversal's cable and broadcast entertainment networks. NBC says this is … Read the full story by Wayne Friedman

Microsoft has agreed to acquire Xamarin, a platform provider for mobile app development. Longtime partners, Microsoft has built Xamarin integration into Visual Studio, Microsoft Azure, Office 365 and the Enterprise … Read the full story by Gavin O'Malley

Google officially launched its Accelerated Mobile Pages (AMP) project Wednesday, representing an attempt to shake up the stagnant world of search services and compete with Facebook by accelerating mobile Web … Read the full story by Laurie Sullivan

Adobe Marketing Cloud unveiled Adobe Experience Manager Mobile at the Mobile World Congress conference in Barcelona on Monday. The new feature allows companies to create, manage and power mobile applications … Read the full story by Jess Nelson

Some 90% of marketing cloud platforms will still lack a fully integrated marketing solution by 2019, according to Gartner predictions released this week. Read the full story by Jess Nelson

Players take control of an animated "swift bird" image (Martell House's symbol), flying through 3D animations that pass a river and Paris at night and cross mountains and an ocean, … Read the full story by Karlene Lukovitz