OMMA Today Editions for February 2016
- OMMA Today - Monday, Feb. 15, 2016
- Subscription Services Grab Lion's Share Of Online Viewing
- Global App Market Forecast To Hit $51 Billion This Year
- 3Q Digital Rolls Out Managed Paid Search, Social Agency For Startups, SMBs
- Wikimedia Reveals Work On Knowledge Graph Search Engine
- India Reaches 1 Billion Smartphone Users
- Yahoo Fumbling Tumblr's Potential
- Facebook's India Director Returns To California HQ
- OMMA Today - Friday, Feb. 12, 2016
- Magzter Adds 20 Time Inc. Brands To App
- Mobile Loyalty To Expand To 3 Billion Phones By 2020
- 'WaPo' Launches Re-Engage To Keep Mobile Readers Tapping
- Ikea Feels At Home With Cross-Media Strategy
- Twitter Bets Big On Periscope
- KFC Proves TV No Longer Important For Super Bowl Ad Success
- Programmatic Media Is Missing Something Big
- Quartz Debuts New Format For News App
- Mobile Marketers: Target Established Couples On Valentine's Day, Not Dating Apps
- How To Test Your Emails On The Apple Watch
- OMMA Today - Thursday, Feb. 11, 2016
- Time Inc. Buys MySpace Parent Viant
- Yahoo Inc. Partners With PGA Tour To Deliver Free Video Content
- Google's, Microsoft's Move To Mobile Changes Future Of Mapping
- Instagram To Roll Out Video View Counts
- PayPal's New Commerce Tools Will Hopefully Drive Mobile Conversions
- Gameloft Partners With Smart AdServer To Increase Availability Of In-App Mobile Inventory
- House Panel Approves New Limits On FCC's Broadband Authority
- Magzter Adds 20 Time Inc. Brands To App
- OMMA Today - Wednesday, Feb. 10, 2016
- Chinese Investors Buy Opera Software For $1.2 Billion
- Twitter Offers Promoted Videos For Brands
- Google Sets Deadline To Stop Running Display Ads In Flash Format
- Criteo Hit $1B in Revenue Last Year
- IBT Media Drops Newsweek Paywall
- Retail Most Popular Outstream Mobile Video Category In Q4
- Equinix, Forensiq, Fight Ad Fraud In Real-Time Buying
- Operative Taps Moat For Viewability
- Twitter Tweets Become Less Real-Time
- OMMA Today - Tuesday, Feb. 9, 2016
- Twitter Offers Promoted Videos For Brands
- Instagram Makes Switching Mobile Accounts A Reality
- Smartphone Makers Look Overseas To Expand Base
- Programmatic TV's Here -- But More Education And Alignment Are Needed
- Research Shows The Limits Of Viewability
- Visible Measures Makes A Bold Ad Guarantee
- DataXu Debuts Pre-Bid Viewability Function
- Meredith Partners With SimpleReach For Content Marketing
- Presidential Hopefuls Battle It Out In Paid-Search Advertising Clicks
- OMMA Today - Monday, Feb. 8, 2016
- AOL's Tim Armstrong Reportedly Reaching Out To Yahoo
- Top Super Bowl 2016 Advertisers' Scores Based On Digital Media Performance
- 'Forbes' BrandVoice Guarantees Brand Lift - Or Money Back
- Mobile Dominates Video Ad Views During Super Bowl, Searches On Google
- Video, IoT Drive Huge Mobile Device And Traffic Growth
- IBM's Big Plans For Watson, The Weather Co. After Acquisition
- Majority Of TV Homes Get SVOD Service
- Time Inc. Unveils New Org For Auto, Pharma, Tech, Telco
- 'New York Times En Espanol' Launches
- OMMA Today - Friday, Feb. 5, 2016
- Missed Mobile Opportunities In The Super Bowl
- Bad Habits Keep Marketers Behind In Mobile, Revenue Optimization
- Non-optimized PayPal Can Kill Mobile Conversions
- Time Inc. Launches 'Motto' Site, Targets Millennial Women
- Tencent Looks Beyond China With PubMatic Partnership
- Bing Puts Nearby Mobile First In iOS, Android App Experience
- Google's Real-Time Ads Tap Into Growing Trend For 'Moment Marketing'
- From Procurement To Programmatic: Why Nobody Listens To You Anymore
- 3 Ways Mobile Marketing Will Evolve In 2016
- Digital Media Stocks Suffer Big Declines
- OMMA Today - Thursday, Feb. 4, 2016
- Instagram Ups Ad Time For Brands
- Google Search Chief Hands Reins To AI Engineering Executive
- Mobile Influence On Store Sales Tops $1 Trillion
- Rubicon Project Kicks Off Global Partnership With Gameloft
- AAM Creates New Circulation Category For Unlimited-Access Magazine Programs
- FTC Presses Claims Against Amazon Over Kids' In-App Purchases
- Digital TV Viewers Gain Momentum, But Traditional TV Still Dominates
- Non-optimized PayPal Can Kill Mobile Conversions
- OMMA Today - Wednesday, Feb. 3, 2016
- Yahoo Bets Big On Mobile Search
- Will Social Media Win The Super Bowl?
- Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
- Geofeedia Raises $17M to Expand Sales, Improve Location Technology
- Why Did Microsoft Invest $250M In SwiftKey? It's All About AI
- Twitter Gives Access To Unregistered Visitors
- Gravy Partners With Mobilewalla To Build Audiences Based On Local Events
- Is Your Data Telling The Truth? Where You'll Find 'Liars' Online
- Sanders Urges FCC To End 'Unfair' Broadband Billing Practices
- OMMA Today - Tuesday, Feb. 2, 2016
- Yahoo Lays Out 'Aggressive' Comeback; Reduces Workforce By 15%
- WhatsApp Hits 1 Billion Users, Unclear How To Monetize Success
- Snapchat CEO Urges Publishers To Dive Into Video
- Independent Publishers Stress Brand Power, Monetizing Engagement
- Ooyala Waives Migration Costs For Former LiveRail Customers
- EU And U.S. Agree On 'Privacy Shield' For Cross-Border Data Transfers
- Super Bowl 2016 Driving YouTube Content
