OMMA Today Editions for December 2015
OMMA Today - Thursday, Dec. 31, 2015
Microsoft Will Warn Email Users About Government Hacking
Twitter Brings Politwoops Back
Merchandising Is Next Data Point In Online Ad-Serving Platforms
Mobile Ads Can Infer Users' Medication, Dating Preferences, Researcher Tells FTC
The Year Mobile And Programmatic Merged
There's More To Snapchat Than Disappearing Pictures
Global Delight Rebrands Editing Tool, Adds Ability To Share Videos Via Email
Consumers Can't Tell Native Ads From Editorial Content
Mobile Email Closes Gap With Desktop In Click-to-Open Revenue
OMMA Today - Wednesday, Dec. 30, 2015
Social Media Threatens Witness Protection Programs
40 Million Cars Connected To The Internet; 64% Want It
'Fat Thumbs' Still A Problem for Mobile Ads In Growth Regions
Facebook Settles Lawsuit Over Children's In-Game Purchases
Facebook Puts News Feed On Notice
King Of The Hill: Politics Site Sees Traffic Surge
Streaming 2015: HBO Now, Go90, The NFL And The President (And GloZell)
Global Delight Rebrands Editing Tool, Adds Ability To Share Videos Via Email
OMMA Today - Tuesday, Dec. 29, 2015
Snapchat Publishing Its Own Content On Discover Platform Again
Purch's Phil Barrett: The War Is On For Lifetime Value, Header Bidding Heats Up
Google Glass Filing, Photos Surface In FCC Documents
DOJ Asks Supreme Court To Turn Away Apple
Twitter Hires New Diversity Chief
The Big Picture In 2016 Will Really Be The Small Screen
Campaign Portrays Texture As The App For Binge Readers
Facebook Defends Zero-Rating Program, Compares 'Free Basics' To Libraries
OMMA Today - Monday, Dec. 28, 2015
Best Gadgets Of The Future: Flying Car, Personal Jetpack, Foldable Electric Bike
Tiffany, Cartier Rank Highest In Digital IQ
Salespeople Favor Email, But Fail To Measure Results
Email Phishing Scams On The Rise
Yandex Worker Takes Search Source Code To Black Market
Samsung's Software Problem
Zuckerberg Fires Back On 'Free Basics'
What To Expect At CES 2016
OMMA Today - Thursday, Dec. 24, 2015
Playwire Media Develops Gateway Media's Online Video To Boost Revs
Advertising To Surpass $500 Billion In 2016
OpenX Partners With Quebecor Media
IAB Concerned About New FTC Native Ad Guidelines
'Forbes' Blocks Ad Blockers, Launches Agency Council
5 Digital Marketing Trends That Will Take Off In 2016
Ooyala's Scott Braley Predicts More Tech M&As, Ad Spend For OTTs
SocialRank To Unveil Word Search In January
Kargo Sees $100 Million in Revenue
OMMA Today - Wednesday, Dec. 23, 2015
10 Social Media Lessons From Freestyle Rap
Google Sites Still Attract 247 Million Unique Visitors
Twitter Patents Social Media Drone
Microsoft Takes Aim At Adware On PCs Running Windows
More Holiday Email Fails To Boost Transactions
The Beatles Original Songs Come To Streaming Sites
Google Will Probably Join Rest Of Mobile Messaging Gang
Mobile Commerce Heading To $284 Billion, 45% Of Online Spending
OMMA Today - Tuesday, Dec. 22, 2015
Can Email Improve Your Health?
Google, Ford Reportedly Will Announce Joint Venture In January
AppNexus Worthy Google Rival? Announces New Deals With 50 Publishers
Zappos Offering $100 For Loser Gifts
Facebook And Apple Make Mobile Harmony
A Metrics Miracle
FTC Says Native Ads Must Carry Clear Disclosures
OMMA Today - Monday, Dec. 21, 2015
Microsoft Sharpens Its Data Chain Through Metanautix Acquisition, Partnerships
Authenticated Digital Launches Ad-Authentication Platform
Jumpstart Automotive Group Partners With Alfa Romeo For New Advertising Unit
AMI, Weinstein Co. Team For Cross-Platform Shows
'WaPo' Bows InContext Unit Integrating Native Ads, Editorial
The One Thing Worse Than Internet Ads Is...
Smartphone Increases Accompanied By Home Broadband Decline
Hearst, Reelio Create Social Influencer Networks
Triggered Email Click Rates Soar To Nearly 229%
OMMA Today - Friday, Dec. 18, 2015
'The Affair': Rashomon Meets The Young And The Restless
Media Quality Is Important (But What Does Quality Mean?)
YuMe's SSP Gets A Data Upgrade
Instagram Sees Strong Ad Recall Rates
First Annual MarTech Advent Calendar: Terry Kawaja Briefly Mulls Humorous Video
Mobile Modes Of Production In Post-PC Era
Rosetta Hires Ed Falconer To Lead Analytics
FTC Charges App Developers With Violating Children's Privacy Rules
OMMA Today - Thursday, Dec. 17, 2015
Facebook Adds Live Video To Pages
Tremor Video Partners With Moat To Offer Real-Time Viewability Measurement
Purch Acquires ShopSavvy To Build User Base Through Mobile Apps
Email Marketers Not Adopting Personalization This Holiday Season
One In Three Americans Consider Using Ad Blockers
Marketing Gone Mobile: How To Harness Mobile And Content Marketing
Apple Ups Williams To COO
Grey's Top Creative Tor Myhren Is Joining Apple
Personalized Marketing Lacks The Correct Tools
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