OMMA Today Editions for December 2015
- OMMA Today - Wednesday, Dec. 16, 2015
- Facebook Launches Instant Articles, More News And Faster Loads
- WaPo Launches PostPulse Ad Unit Integrating Editorial Content
- iHeartMedia Brings Local Inventory To Mediaocean's Spectra Platform
- TV Everywhere Slow-Growing, More Popular Among Younger Users
- True Influence Launches Data-As-A-Service Platform For Lead Generation
- Apple Shutters Topsy Labs, Redirects Site To iOS 9 Search Help Page
- Adsquare Adds New Branded Data Providers To Audience Management Platform
- Smart AdServer and MediaMath Add In-App Offering
- Wong Named President Of Time Inc. Digital
- OMMA Today - Tuesday, Dec. 15, 2015
- Facebook Debuts Dubbed Services, New Biz Directory
- Watchwith Teams With Moat For In-Program Ad Metrics
- Google Wants To Take 'Parked Domains' Battle To Supreme Court
- Stern Re-Ups At SiriusXM, With Video Long Tail
- Digital & Politics: Seizing The Right Ad Opportunities
- Microsoft Outlook for iOS Updates, Takes Aim at Mailbox Users
- NavAds Taps Moz For Location-Based Search, Navigation And Mapping Data
- Video Platform Dailymotion And AOL Platforms Expand Programmatic Deal
- Report: Sources Say OpenX Is Looking For Suitors
- Travel Brands' Passport To Programmatic Success
- OMMA Today - Monday, Dec. 14, 2015
- Connexity Acquires Hitwise To Provide Stronger Behavioral Targeting, Audience Measurement
- Fashionista Bows In-House Native Ad Studio
- OpenAI Attracts $1 Billion Investment To Advance Digital Intelligence
- Verizon Brings Galaxy Far, Far Away To Here And Now
- GlaxoSmithKline Working On Direct-To-Consumer Ecommerce Strategy
- Ted Cruz Campaign Hires Firm To Profile Voters
- WPP To Buy Controlling Stake in STW
- PowaTag Launches New Ad Tech To Encourage Sales
- 37% Admit To Deleting Email Promotions Before Reading Them
- NY Attorney General Challenges Broadband Providers Over Speed Claims
- OMMA Today - Friday, Dec. 11, 2015
- Nielsen's Most eXelate Future: Says It's An 'Operating System' For Marketing And Sales
- Human Traffic Overtakes Bots, But The Fight Isn't Over
- PlaceIQ Teams With IRI To Leverage Data To Enhance Targeting
- Verizon Joins AT&T And T-Mobile In Offering Toll-Free Data
- TV Everywhere Apps Soar
- Rethinking Traditional Audience Measurement Through A Digital Framework
- Time Inc. Video To Stream On Hulu, Yahoo
- LiveIntent Buys Mojn, Improves Cross-Platform Data
- China Determined To Keep Facebook Ban
- Gmail Access, Smarter Search Come To Yahoo Mail
- Brands, Agencies Review Strategies, Agree To Become The Solution To Ad Blocking
- OMMA Today - Thursday, Dec. 10, 2015
- Twitter Amends Policy: Promoted Tweets Visible Without Logins
- Streaming Has A Good Day At The Golden Globes
- Internet Ad Spend Sets New Record, Reaches $15 Bil In Q3
- Comcast CEO Defends Controversial Data Caps
- Q3 2015 Digital Ad Revenues Climb To $15 Billion, Marking All-Time Quarterly High
- Scripps Networks Starts Content Studio For Marketers
- Mashable Bows First Feature Film
- Facebook Tweaks News Feed To Keep Stories Accessible, Relevant
- New Tablets May Up Growth, M-Commerce
- Media Buyers Embrace Mobile Programmatic, And Some Cut Out Middlemen
- OMMA Today - Wednesday, Dec. 9, 2015
- Facebook Analyzes How To Make Search Work Harder
- IAC Unveils Publishing Network
- Millennials Favor Streaming, Still Devoted To TV
- Disney Doubles Stake In Vice
- Millennials Attracted To Top YouTube Ads In 2015
- Integral Ad Science's Certified Viewability Partner Program Lists Trusted Sellers
- Peugeot Launches Mobile Campaign To Drive 308GTi
- Yahoo's Web Data Will Become Attractive To Potential Suitors
- OMMA Today - Tuesday, Dec. 8, 2015
- Strata Aligns With Triton, Enables Digital Radio To Be Bought Automatically
- Location Data Fine-Tuned To Aid Advertisers
- Facebook Pages Helps Businesses Improve Response Time
- Streaming Rivalry Heats Up, Race To Refine Mobile Services
- Magazine Print Audiences Fall, Digital Editions Fail To Deliver
- Amazon Prime Video Adds Showtime, Starz To OTT Service
- Bauer Xcel Media Appoints Mezzafonte To Oversee Digital Push
- Gigya Launches Cloud-Based Customer Identity Repository
- Simpli.fi CEO Eyes A Flattening Of Media Silos
- Mozilla Ends 'Sponsored Tiles' Ad Program
- OMMA Today - Monday, Dec. 7, 2015
- Advertisers Look To Programmatic Merchandising To Boost Ad Targeting, Online Orders
- Verizon Acquisition Of Yahoo Search Ad Assets Would Rival Google
- Google Enables Safe Browsing By Default On Android Chrome Mobile Sites
- Digital, Niche Reporters Are Taking Over The Washington Press Corps
- There Are More Places For Video Ads Than Facebook, YouTube
- Adform Raises $21.5M To Fund Global Expansion, Including U.S.
- Digital Ad Fraud Continues To Rise
- Gannett Unveils USA Today Network
- OMMA Today - Friday, Dec. 4, 2015
- 90% Of APAC Ad Professionals Use Programmatic For Mobile
- Ad Tech Has Failed Publishers -- But Data Can Help Them Turn The Tide
- Time Inc. Taps GumGum For In-Image Online Ads
- Authors Guild Backs Apple In E-Book Price-Fixing Battle
- Podcasting Platform Spreaker Joins Triton Digital's a2x Audio Ad Exchange
- Black Friday Big Winner On Mobile
- Zuckerberg Responds To Critics Over Philanthropy Plans
- Facebook Instant Articles Launches With 50 Publishers Across Asia
- When The Social World Meets Up With The Real World
- How iOS 9 Ad-Blocking Support Will Change The Mobile Marketing Landscape
- SMS Still Relevant For Marketers
- Outside Television Comes To PlayStation Vue
- OMMA Today - Thursday, Dec. 3, 2015
- Facebook Aids Business, Offers Message Boxes, Event Info
- A+E, AOL Strike Cross-Screen Partnership Deal
- Nielsen Debuts New Comparable Metrics Report
- AppNexus Expands Tech Partnership With Microsoft
- Most Marketers Not Planning To Spend Programmatic Budget On Local TV, Strata Finds
- Video And Mobile Growth = Mobile Video Boom For 2016
- The Media Trust Launches Real-Time Feed On Malware Threats
- Google Makes Major Investment In Renewable Energy To Power Internet Services
- Hillary Supporters, Undecideds Least Likely To Block Digital Ads
