• by Tobi Elkin  @tobielkin, December 3, 2015

Ad tech firm AppNexus today said that it expanded its exclusive global partnership with Microsoft Corp. As part of the expansion, AppNexus will deploy its full-stack publisher suite to enable Microsoft ad inventory to be bought programmatically in 39 additional markets across Latin America, Asia, the Middle East and Eastern Europe by February 1, 2016.

In addition, AppNexus remains the exclusive technology platform in 10 European markets and powers Microsoft's programmatic advertising in nine markets where AOL manages the sales function. With the new agreement, AppNexus is Microsoft's advertising technology partner in 58 markets.

Today's agreement names AppNexus as Microsoft's exclusive technology partner across multiple countries in emerging markets, enabling access in 24 markets to Reserved, Deals and RTB offerings across app-based ad inventory on MSN, Outlook and Skype, as well as third-party apps inventory Windows and Windows phone, through existing local sales houses, who will remain the exclusive resellers of Microsoft premium brand safe inventory. In addition, the AppNexus platform will power a  Deals and RTB offering in another 15 markets across the region by February 1, 2016.

AppNexus has been on something of a global tear. Over the past year, it has expanded its staff in Europe, opened offices in Sydney and Singapore and acquired RealMedia Latin America (RMLA) in order to expand its footprint across five continents.

In addition, AppNexus will work with local sales units to direct Microsoft ad inventory in Argentina, Chile, Colombia, Ecuador, Peru, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Hong Kong, Taiwan, Egypt, Qatar, Saudi Arabia, United Arab Emirates, Israel, South Africa, Turkey, Greece, Poland, Russia, and multiple smaller Latin American countries.