Digital marketing company Connexity announced Monday the acquisition of Hitwise, which supports online clickstream data collection and consumer behavioral analytics -- giving marketers visibility into behavior patterns by device type, … Read the full story by Laurie Sullivan
Online fashion publisher Fashionista, which announced the launch of CoLab, an in-house native studio, along with its own private ad exchange. Fashionista also revealed plans for a new private online … Read the full story by Erik Sass
Global technology companies like Amazon Web Services, alongside Elon Musk, among others, committed a $1 billion investment to OpenAI. The nonprofit artificial intelligence research company will explore the field's possibilities … Read the full story by Laurie Sullivan
"The key to our participation is to provide our customers -- who are passionate about Star Wars -- unprecedented access to the cultural moment of the decade," Cathie McCloskey, director … Read the full story by Aaron Baar
GlaxoSmithKline plans to launch an ecommerce strategy that will enable the global health care company to sell brands like Sensodyne, Polident and Theraflu direct to consumers. The company initially will … Read the full story by Laurie Sullivan
The presidential campaign of Texas senator Ted Cruz has mined data on "tens of millions of" Facebook users. Cruz's campaign is using data company Cambridge Analytica to profile voters based … Read the full story by Felicia Greiff
The companies have been partners in the Australia/New Zealand region since 1998. STW is the largest marketing and communications company there and WPP will take control of the firm after … Read the full story by Steve McClellan
Powa Technologies, a London-based mobile payments company, announced new tech today that recognizes print and other ads with or without QR codes, finds the products, and enables customers to buy … Read the full story by Ben Frederick
Personalization has been the email marketing buzz term of 2015 and will likely take an even greater role in the contextual marketing realm next year, according to a new Forrester … Read the full story by Jess Nelson
New York Attorney General Eric Schneiderman is inviting New Yorkers to test their home broadband speeds and submit screenshots of the results to the state. Read the full story by Wendy Davis