The Media Trust has launched its Digital Threat Intelligence (DTI), a real-time threat intelligence feed of information on Web-based malware attacks.
The company, which provides ad verification and malware detection among other services, said the new tech offering will use its 24/7 monitoring that focuses on compromised third-party Web site code and ads. The service is available via API (application program interface) or directly on The Media Trust's Web-based interface.
The product kicked off the same day the Interactive Advertising Bureau and Ernst & Young announced the U.S. digital advertising industry is losing $8.2 billion a year due to fraudulent impressions, infringed content and costs associated with malvertising.
Chris Olson, CEO and co-founder, The Media Trust, noted that Web-based malware isn’t specific to online and mobile advertising, but rather a problem for any site using third-party content or services. He added that many ad exchanges, networks, publishers and media buyers will continue to focus on mitigating and preventing malware in ads and third-party content, and that the industry should continue to improve the quality of the ads and third-party content running through online and mobile ecosystems.
"Given the large number of parties involved in serving an ad, a rigorous quality assurance process needs to be injected into each step of the ad execution chain," Olson said.