Facebook will detail data outlining the link between search and its advertising services. The study highlights the consumer trend toward channel hopping and the importance of running search and social … Read the full story by Laurie Sullivan
One of the world's biggest online media and Internet companies, IAC, is launching a new digital publishing network bringing together its portfolio of properties under one roof. The new company, … Read the full story by Erik Sass
Millennials still watch a lot of traditional network and cable TV shows -- just increasingly not on traditional linear TV. Yet many viewers aren't ready to cut the traditional TV … Read the full story by Wayne Friedman
Walt Disney Co. has doubled down on its investment in hipster news juggernaut Vice Media, increasing its stake from 5% to roughly 10% -- worth $400 million, according to "The … Read the full story by Erik Sass
Millennials made up the majority of the audience for the Year-End Ads Leaderboard. These ads weren't strictly made for digital -- Clash of Clans' "Revenge," adidas' "Unfollow feat. Leo Messi," … Read the full story by Laurie Sullivan
Integral Ad Science (IAS) has announced a new program showcasing media sellers who are easy to work with and facilitate accurate, trustworthy third-party measurement, according to a release from the … Read the full story by Felicia Greiff
Now Peugeot, a French car brand, is launching a campaign in the UK that mimics the revving and acceleration of a car engine by vibrating on queue. The campaign will … Read the full story by Ben Frederick
With an average of 210 million users visiting and searching Yahoo's network monthly, the company has not been able to figure out how to translate its site visitors into revenue. … Read the full story by Laurie Sullivan