Millennials Favor Streaming, Still Devoted To TV

Millennials still watch a lot of traditional network and cable TV shows -- just increasingly not on traditional linear TV. Yet many viewers aren’t ready to cut the traditional TV cord.

Seventy-three percent of Millennials (ages 13-34) watch network and cable TV shows regularly, according to a TiVo Research study -- with 61% of them regularly using streaming services.

In contrast, 51% of slightly older GenXers (35- to-49-year-olds); 39% of Baby Boomers (50-68); and 26% of the “Silent Generation” (69-74) regularly stream TV shows.

The study also says 40% of those Millennials regularly use a pay TV provider (cable, satellite, telco) to watch TV -- down three percentage points from 2014.

Despite increasing changes in the ways that TV/video are viewed, TiVo says young consumers aren’t ready to abandon traditional pay TV providers: 79% are not seriously considering to cancelling pay services.

This is about the same number -- 80% -- for GenX, Boomers and Silent Generation consumers.

TiVo’s 2015 Millennial Video Entertainment survey was conducted online of 3,001 people ages 13 to 74 during the period of October 19-22, 2015.

5 comments about "Millennials Favor Streaming, Still Devoted To TV".
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  1. Douglas Ferguson from College of Charleston, December 9, 2015 at 8:55 a.m.

    Not buying it. Growing evidence of actual cord-cutting is superior to surveys of self-reported intent. Did I not just read that ESPN has lost $2B to cord-cutting? 
    http://www.businessinsider.com/espn-cord-cutting-losses-2015-12

  2. Ed Papazian from Media Dynamics Inc, December 9, 2015 at 9:44 a.m.

    I feel your pain, Douglas. It's always inconvenient when people in surveys---who, on this particular subject, have no reason to lie----fail to support the "sky is falling" narrative.

  3. James Smith from J. R. Smith Group, December 9, 2015 at 1:32 p.m.

    Agreed, Doug and Ed.  There is also much context & detail missing.  What constitutes "regularly?" Were the top boxes collapsed to garner numbers? Viewing "any" pay channel/service within the last X days?  Was the respondent the subscriber (some millenials still live with Mom & Dad)?  Was viewing on a pay service clearly defined during the interviews? Were smart TV's factored into the mix? The list certainly can go on...just as cable disconnects and downgrades are systematically, if not radically, increasing.

  4. Douglas Ferguson from College of Charleston, December 10, 2015 at 8:35 a.m.

    http://www.medialifemagazine.com/yet-evidence-cord-cutting-real/

  5. Leonard Zachary from T___n__, December 10, 2015 at 10:13 a.m.

    Snip Snip. PayTv bundles going the way of Buggy Whips.

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