Microsoft has acquired Metanautix to help companies manage and search through data and is partnering with Invoca to support the Microsoft Dynamics CRM platform. Metanautix's platform, Quest, is a query … Read the full story by Laurie Sullivan

Authenticated Digital has launched a platform aiming to bring "full transparency to display, mobile and online video advertising by verifying the authenticity of each impression," according to a release. Read the full story by Felicia Greiff

Jumpstart Automotive Group, an automotive marketing and advertising company, today announced the launch of a new advertising unit. Alfa Romeo is the first auto manufacturer to execute the product. Read the full story by Sara Guaglione

American Media, which publishes celebrity and lifestyle magazines, is teaming with the Weinstein Company to develop original TV, film and digital efforts. Stephen Land, chief executive of Jupiter Entertainment, along … Read the full story by Fern Siegel

'The Washington Post' is introducing new native advertising formats that integrate editorial content with branded messages more closely, while maintaining the distinction between the two. This week, the newspaper revealed … Read the full story by Erik Sass

While consumers are living increasingly digital lives, home broadband adoption is on the decline, according to Pew. There is an increase in the share of adults who are considered "smartphone … Read the full story by Gavin O'Malley

Marketers must go beyond traditional metrics and analyze email subscribers to gain better insight about customers' cross-channel behaviors, especially in cross-channel campaigns. Understanding behavior across channels will improve the effectiveness … Read the full story by Jess Nelson