Users still need to own a Nexus in order to access the program, but they no longer need to ask Google for permission to join. Project Fi essentially makes Google … Read the full story by Ben Frederick
Verizon has agreed to settle a Federal Communications Commission probe by paying a $1.35 million fine for using "supercookies" to track mobile customers' Web activity for ad-targeting purposes. Read the full story by Wendy Davis
Native ad SSP (supply-side platform) Sharethrough and DSP (demand-side platform) The Trade Desk announced a partnership at the IAB Programmatic Marketplace conference on Monday that will let buyers purchase in-feed … Read the full story by Felicia Greiff
Facebook had been testing an automated buying platform within its ad server and measurement platform since last year. Too many bad ads and fraud were held culpable. Read the full story by Gavin O'Malley
The new office will serve as "an outpost in the company's network of digital teams and provide additional engineering and product development for Conde Nast's digital portfolio," per the company. Read the full story by Sara Guaglione
In a complex media ecosystem, is there a way to a simpler metrics machine? Read the full story by Felicia Greiff
The number of search engine takedown requests related to alleged copyright infringement that Google receives will surpass one billion for the year by the end of 2016, according to one … Read the full story by Laurie Sullivan
Think of header bidding as putting the auction first, not last. Plus, it's a decent way to get incremental demand and drive more yield because all inventory can be seen … Read the full story by Tobi Elkin