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Biometrics and imagination will transform into utilities that give brands the ability to collect wearable data from the human body for smarter ad targeting. The hardware will fall away and … Read the full story by Laurie Sullivan
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AUSTIN, TEXAS -- OMMA SXSW kicked off on a divisive note here Friday with a major publisher advocating stronger gatekeeping roles for consumers who have installed ad blockers and a … Read the full story by Joe Mandese
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Like most people in our space, I was surprised to see Facebook's ad-tech chief Dave Jakubowski announce the end of plans to launch a Facebook multichannel DSP powered by Atlas. … Read the full story by Mike Caprio
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The Alliance for Audited Media (AAM) introduced three new products designed to help publishers verify their digital metrics and detect ad blockers: Brand View, Site Certifier and Ad Block Gauge. Read the full story by Sara Guaglione
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Global consumer spending for traditional media will continue to slow down to under a 1% growth rate in coming years -- while digital media consumer spending will maintain double-digit percentage … Read the full story by Wayne Friedman
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"We're seeing a boom in streaming music right now," says Harry Wang, director of health and mobile product research at Parks. "There's a huge amount of music choices, and by … Read the full story by Aaron Baar
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Pinterest unveiled a suite of new ad-targeting options this week, including the ability to target consumers by their email addresses. The company launched its self-service ad platform Pinterest Ads
Manager … Read the full story by Jess Nelson
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AUSTIN, TEXAS -- Some publishers believe all it takes for consumers to turn off ad blockers is to make better ads. Others believe agencies and brands need to better align. … Read the full story by Laurie Sullivan
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Yahoo announced Thursday it has made a deal with the National Hockey League to live stream a "Game a Day" for free, beginning March 11. The search giant introducing new … Read the full story by Sara Guaglione
Commentary
The upcoming Zika -- er,sorry, Rio Games -- will be "one of the most marketed games ever for both Olympic and Paralympic Games" the CMO for the U.S. Olympic Committee … Read the full story by George Simpson