Publishers are increasingly relying on email marketing to recruit readers to their Web sites, and new research from The Relevancy Group reveals that 41% of publishers use email marketing to … Read the full story by Jess Nelson

AUSTIN, TEXAS -- Wikipedia Foundation's commercial spinoff Wikia is getting into the news reporting business, Founder Jimmy Wales said during a keynote conversation at SXSW Interactive here this morning. Wales … Read the full story by Joe Mandese

BlockBust, created by Tiller, aims to help publishers recognize which parts of their site are vulnerable to ad blocking. Read the full story by Felicia Greiff

AUSTIN, TEXAS -- Sometimes it's difficult to know when a keynote here is a keynote or a commercial, but BuzzFeed CMO Frank Cooper's presentation clearly fell in the latter bucket … Read the full story by Joe Mandese

Part entertainment channel and part promotional platform, Comic-Con International and Lionsgate will start up a subscription video-on-demand channel called Comic-Con HD, launching in June. Comic-Con will run original scripted and … Read the full story by Wayne Friedman

Continuing to bolster its mobile analytics offerings, App Annie just bought app marketing data firm AppScotch. "AppScotch's technology and team will strengthen App Annie's ability to help app publishers run … Read the full story by Gavin O'Malley

Some 75% of marketers say they think location-based marketing is important for their business, but only 65% of them think it's accurate. Marketers plan to spend 3.3% more in 2016 … Read the full story by Ben Frederick