Global advertising-supported video-on-demand services, Internet-based and otherwise, are on the rise. But 66% of global respondents say most ads in VOD content are for products they don't want, according to … Read the full story by Wayne Friedman
The data audience segments required to finely target business-related advertisements through programmatic media channels doesn't exist today, but Dell Computer VP of North America Commercial Marketing Bryan Jones said he'll … Read the full story by Laurie Sullivan
In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon's "supercookies" to arbitration. Read the full story by Wendy Davis
Misguided though they are, plenty of Instagram users are pissed about the company's plans to begin arranging posts by algorithmic order. Read the full story by Gavin O'Malley
Merkle, a privately held marketing agency, reported it made a net revenue of $435 million last year, up 14% from $382 million in 2014. Read the full story by Felicia Greiff
The companies are Ferrara Candy Company; Ghirardelli Chocolate Company; Jelly Belly Candy Company; Just Born Quality Confections; The Promotion in Motion Companies, Inc.; and R.M. Palmer Company. Read the full story by Karlene Lukovitz
SITO Mobile, a mobile engagement platform, announced a partnership with Gas Station TV, a video network that caters to gas stations. The partnership is intended to increase ROI for advertisers … Read the full story by Ben Frederick
Despite not being a new phenomenon - ad blockers have been available on desktop browsers for years - they have caused panic among publishers, advertisers and marketers. For ad blocking … Read the full story by April Jones
Federal Communications Commission Chairman Tom Wheeler reportedly will support Charter's $55 billion acquisition of Time Warner Cable, according to "The Wall Street Journal." Read the full story by Wendy Davis