High-value users, or those users who have generated in-app revenue in the last 30 days, engage four times more than their average counterparts, operating across retail, music/books, sports and communication … Read the full story by Ben Frederick

Retailers today recognize the impact that mobile is having on their business and on consumers, and they have steadily begun to invest more marketing dollars into building out their mobile … Read the full story by Jack Loechner

Members of its new Native Partner Program will have to meet pre-determined requirements to make sure they can be properly synchronized with Facebook's partner publishers. Read the full story by Gavin O'Malley

In previous posts, I have complained about the short-sighted approach of publishers and advertisers alike in the way they treat readers. I have argued vehemently against those who have accused … Read the full story by Paolo Gaudiano

The impact of social media scrutiny is spilling over into people's offline lives, as social media users alter their everyday behaviors and engage in self-censorship for fear of disapproval from … Read the full story by Erik Sass