Top Story
Video tech company Adaptive Medias announced Monday that it signed a letter of intent to merge with ad-tech company AdSupply. Read the full story by Felicia Greiff
News
Rubicon Project on Monday announced that its FastLane header-bidding solution is now compliant with Google's Accelerated Mobile Pages project, otherwise known as Google AMP. Read the full story by Tobi Elkin
Commentary
Marketing in the ad tech space, however, is generally poor and of the "spray and pray" variety: poorly conceived generic ideas, non-strategic PR activities, and pay-to-play conferences that have
limited … Read the full story by Jon Bond
News
In a world where consumers expect a relevant, personalized experience on every device they use, niche ad networks might hit the mark in a way others can't. Read the full story by Felicia Greiff
Commentary
There are weeks that I am proud and optimistic about our industry (looking at you, Walton Isaacson and your #turnignorancearound campaign), and there are weeks I am frustrated, angry and … Read the full story by Maarten Albarda
Commentary
More small and medium-sized businesses are adopting social media for advertising and customer relations, but they remain fairly conservative in their choice of social networks and also stick to simple … Read the full story by Erik Sass
News
The use of emojis in mobile and email marketing messages has increased 775% year-over-year, according to a recent report by Appboy. Emojis appeal to specific emotions and are short and … Read the full story by Jess Nelson
News
Games also dominated app installs, with 10.5 apps downloaded on average per active iPhone in the US. Photo and video followed with 3.4 downloads per device, and social media sat … Read the full story by Ben Frederick
News
Cyberpost is an opt-in marketing system that allows users to control the kinds of offers and promotions they receive, based on product or geographical location. Virtual mailboxes are a service … Read the full story by Ben Frederick