Integral Ad Science is trying to help advertisers lessen the risk of placing ads on non-brand-safe apps. On Wednesday, Integral announced a pre-bid targeting segment for mobile in-app brand safety. Read the full story by Tobi Elkin
AOL launched two new video ad units for publishers on Tuesday, an expansion to its ONE by AOL: Publishers platform that launched in January. The new features -- Out-Stream and … Read the full story by Sara Guaglione
After the deal is completed, Darwin -- a performance marketing agency based in Shaghai -- will be integrated with Dentsu's iProspect, which combined will form a team of 150 search … Read the full story by Steve McClellan
Mirroring more traditional TV spots, Instagram recently began letting brands run ads up to 60 seconds in length. Previously, the Facebook unit had capped video ads at 30 seconds. The … Read the full story by Gavin O'Malley
People magazine is joining forces with Investigation Discovery to produce a new 10-part series delving into 10 of history's best-known crimes. The series, called "People Magazine Investigates," will draw on … Read the full story by Erik Sass
Snapchat introduced a new version of its chat app, Chat 2.0, that aims to make transitions between different types of communication more seamless. Read the full story by Erik Sass
Google on Wednesday made a new mobile ad format available to all original equipment manufacturer automotive advertisers in the U.S. The ads recreate a showroom-like experience by featuring images of … Read the full story by Laurie Sullivan
Influencer marketing combined with native advertising is a potentially powerful and compelling combination. Read the full story by Tobi Elkin
With its comeback roaring along, Lululemon is setting its sights on a different kind of growth, including intensified digital marketing and the expansion of its Lab concept, opening its first … Read the full story by Sarah Mahoney