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Google took a step to open up its "walled garden" today, announcing that its First Look product will be available to all DoubleClick for Publishers clients globally. It's also begun … Read the full story by Tobi Elkin
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Sling TV is launching a new multi-stream service for $20 per month in a beta test that includes many Fox Networks Group channels. The multi-stream service gives consumers the ability … Read the full story by Wayne Friedman
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Ad-serving and video platform SpotX on Wednesday said it saw global net revenue growth of 56% year-over-year in 2015. The company attributed the growth to video delivered via mobile and … Read the full story by Tobi Elkin
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Cyber security company PerimeterX is introducing a solution to ad fraud and other automated attacks that uses tech that identifies what legitimate users look like -- and blocks anything that's … Read the full story by Felicia Greiff
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A reputable sender score is essential to email deliverability. As much as 90% of delivered emails derive from a sender with a qualified and verified reputation, according to Return Path's … Read the full story by Jess Nelson
Commentary
Brands have moved past the first wave of multiscreen marketing, which simply meant running your 30-second spots during other online video content based on reach and frequency metrics. Now budgets … Read the full story by Aaron Goldman
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Location-based data firm PlaceIQ has been accepted as a member in Network Advertising Initiative (NAI), a self-regulatory industry association formed around responsible data collection in digital
advertising. This is the … Read the full story by Ben Frederick
Commentary
The White House is signaling that President Obama will veto a Republican-backed bill that would chip away at the recent net neutrality rules. Read the full story by Wendy Davis
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Predictive intelligence platform 6sense announced the launch of a new product on Tuesday that helps marketers target potential new clients who are in active buying cycles. Read the full story by Jess Nelson
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The E.W. Scripps Company has bought Cracked, a digital humor brand known for satire, which lures millennial audiences to its site, mobile apps, original digital video, social media and podcast. … Read the full story by Sara Guaglione