Top Story
Singling out ad-blocking in particular and fraud and viewability issues in general, GroupM this morning released a report calling for an "industry-wide collaboration" to address a variety of
"integrity" issues … Read the full story by Joe Mandese
News
Facebook is once again fiddling with its News Feed algorithm -- this time to give more play to posts that users spend more time viewing. Read the full story by Gavin O'Malley
News
JUICE Mobile, a mobile ad tech firm, announced the launch of a mobile futures market for mobile advertising this week. The market will allow advertisers to secure premium, guaranteed mobile … Read the full story by Ben Frederick
News
Google will soon require all marketers selling products with a Global Trade Item Number to include it in the product data feed for all product listing ads (PLAs). Read the full story by Laurie Sullivan
News
The UK shop is called fortysix, and its staff and leadership will be comprised of digital natives from diverse backgrounds. The new agency will be led by Lewie Allen, who … Read the full story by Steve McClellan
Commentary
A quick search of Google Trends, and it's clear interest in ad blocking has reached an all-time high. According to a study by Retale, 20% of adults are now using … Read the full story by Stephen Upstone
News
The rise in programmatic media buying and publishing continues to drive up the cost of advertising, given the need to collect, use and better understand data, per a new study. Read the full story by Laurie Sullivan
News
The company expanded to the U.S, in January, partnering with Sprint offshoot Boost mobile, which gives customers a five-dollar credit on their bill or a payment on their handset, if … Read the full story by Ben Frederick
Commentary
The Internet of Things and virtual reality are poised to explode driven by fast-growing consumer adoption of the technology and rapidly decreasing cost to create 3-D content. Read the full story by Laurie Petersen