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Adobe will release a remarketing tool Thursday that automatically triggers an email, mobile text message or other event based on behavior, encouraging the consumer to complete the purchase, "Search
Marketing … Read the full story by Laurie Sullivan
News
Yahoo announced Wednesday that it has reached an agreement with Starboard Value LP and its affiliates to appoint four independent directors to join the board of directors, effective immediately. Read the full story by Laurie Sullivan
Commentary
The idea that a consumer researches on their mobile device or laptop before heading to the store to make the actual purchase finally may be changing. Studies have consistently shown … Read the full story by Chuck Martin
News
For the first time in 13 years, Apple failed to report quarterly growth, on Tuesday. Instead, the tech giant said revenue fell 13% to $50.6 billion during its fiscal second … Read the full story by Gavin O'Malley
Commentary
It might sound obvious, but one of the best ways to cement your place in the digital advertising ecosystem is to facilitate more effective advertising. Facebook knows this well, and … Read the full story by Victor Wong
News
The majority of people feel that the hallmark of digital experience is inconsistency. Most business leaders (55%) don't know how to identify the issues that bar them from delivering a … Read the full story by Ben Frederick
News
After 16 years at DDB, Andrea Arnau has jumped to Rokk3r Labs to become its Chief Growth Hacker, a new position with a unique responsibility. In the role, Arnau's performance … Read the full story by Larissa Faw
News
BPA Worldwide, a not-for-profit media auditor, has stepped up to respond to Real-Time Daily's call for independent third-party monitoring of data on ad blocking. The assurance organization is
interested in … Read the full story by Tobi Elkin
Commentary
The 2016 presidential election season has already proven to be a game changer for political advertisers and campaign strategists. In past election seasons, television was the medium for political
advertising. … Read the full story by Tim Vanderhook