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Matomy Media Group announced the launch of a software development kit (SDK) that can create ads automatically in multiple sizes (from 90K to 350K). The goal of the platform is … Read the full story by Ben Frederick
News
Leveraging natural language processing and artificial intelligence, Israeli-based startup Twiggle has interconnected bits of information from people, places and things so the technology can understand
the relationship between words in … Read the full story by Laurie Sullivan
News
While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, a trend that continued in the … Read the full story by Erik Sass
Commentary
It's not even autumn yet, and election-cycle burnout has already begun. Broadcast TV ad spend will likely hit $8.5 billion this year, and all of this political advertising pushes out … Read the full story by Heather Robertson
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Instead of traditional commercials, the two companies created a half-hour psychological thriller called "Lifeline" starring X-Men's Olivia Munn, Joan Chen and Chinese pop sensation Leehom Wang that
takes place in … Read the full story by Larissa Faw
Commentary
The general assumption that most television inventory will eventually be bought through programmatic systems is still quite theoretical, an expert panel at MediaPost's OMMA Programmatic indicated. Read the full story by Karlene Lukovitz
Commentary
Everyone has partnered with outside sources of demographic, psychographic and spending data to claim that THEIR ads move product more than the other guy's. The assumptions in these "business outcomes" … Read the full story by George Simpson
News
Microsoft opened up Skype for businesses with a new SDK this week, allowing app developers to incorporate the application's video, audio and messaging functions into their apps. Read the full story by Ben Frederick
News
HealDeveloper: HealiTunesGoogle PlayWebsiteFREE Heal brings back doctor house calls through two clicks in an app.
In short, innovation that brings back the days immortalize by Norman Rockwell. Heal currently serves … Read the full story by Laura Daly
Commentary
Mobile can breathe new life into email marketing as long as brands build personalised, relevant messages for subscribers. Read the full story by Sean Hargrave