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Positioned as a part of an effort to "streamline" its mobile business, Microsoft on Wednesday announced plans to cut some 1,850 jobs. Read the full story by Gavin O'Malley
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Google on Tuesday announced changes to AdWords that it hopes will help it meet the demand for mobile inventory. Google's also expanding the reach of its GDN remarketing campaigns to … Read the full story by Tobi Elkin

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U.S. same-store sales came in flat, as opposed to the expected 2% decline, "driven by strong year-over-year sales growth in health and wearables, home theater and appliances offset by continued … Read the full story by Sarah Mahoney
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Companies adjusting to slow-growth economic conditions have come to terms with the need for mergers and acquisitions (M&A), but have become much more cautious when closing deals, according to a … Read the full story by Laurie Sullivan

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Shortcut Media, an app-growth engine that has been operating in stealth for the past year, announced the availability of its platform today. The solution will allow mobile developers and marketers … Read the full story by Ben Frederick

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The campaign, from agency Toth + Co, is timed to the gift-buying period leading up to Father's Day. The new work is an extension of Toth's 2013 Timex "Wear it … Read the full story by Larissa Faw

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Billboard has launched its first original video series, inspired by the brand's weekly music charts. The video series will feature 10-minute coverage on Billboard's music charts and topical
conversations with … Read the full story by Sara Guaglione

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The conversation around location accuracy often gets bundled up with a discussion about fraud, but fraud is only one horn of the challenge facing marketers looking for accurate location data. Read the full story by Ben Frederick

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Email security startup Agari announced a $22 million Series D funding round on Tuesday to help brands fight phishing attacks through enhanced product development and the expansion of its engineering … Read the full story by Jess Nelson
Commentary
A new online sports media company, 12up, is setting out to change all that by combining native ads and user-generated content. It's putting its money where its mouth is with … Read the full story by Erik Sass
Commentary
Google gets a social scientist to codify such behavior as "micro-moments": the times when one is using one's mobile device, multitasking, and vulnerable to marketing messages. It's up to Google … Read the full story by John Motavalli