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Google launched Wednesday the DoubleClick Certified Marketing Partner program in an effort to connect advertisers with a global network of certified digital marketing experts to help them build brands
and … Read the full story by Laurie Sullivan
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The technology behind Alexa, the voice inside Amazon's Echo speaker, could become Amazon's fourth business pillar, alongside retail marketplace, Amazon Prime and Amazon Web Services. Here's why. Read the full story by Laurie Sullivan
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Nearly one in four mobile users will launch an app only once before deleting it from their devices, per Localytics, while 62% of users will use an app less than … Read the full story by Ben Frederick
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BuzzFeed's constantly iterating to see what resonates with its audience. Summeranne Burton, executive creative producer at BuzzFeed, talks about native--what works, what doesn't--and why brands need
more education on the … Read the full story by Tobi Elkin
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Netflix and Amazon Prime video customers are close to paying the maximum in monthly fees, according to a new study. Original and/or exclusive content ranks ninth among all the reasons … Read the full story by Wayne Friedman
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The studio has already signed a handful of marketers including cosmetics company Sephora and UC Berkeley. "When you have the immersive experience of VR, there is no limit to what … Read the full story by Larissa Faw
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Fleming will be responsible for the organization's Web site, database and marketing systems, as well as the liaison for the MPA Digital Committee and education and event development, including all … Read the full story by Sara Guaglione
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Google on Wednesday announced the launch of the DoubleClick Certified Marketing Partner program, a tool for global advertisers to find certified digital marketing experts to help their businesses
succeed in … Read the full story by Tobi Elkin
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For TV and movie screenwriters, the "beat" is a basic storytelling unit in which one significant thing happens. Some screenwriters will "beat-out" their story in advance, creating a moment-by-moment
outline … Read the full story by Eldaa Daily
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A new study conducted by Metamarkets finds that despite the growth in the programmatic marketplace, existing analytics tools are unable to adequately process some 600 billion ad impressions daily. Read the full story by Tobi Elkin
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As more developers look for new ways to plug up their leaky ships and retain their users, playable ads are an interesting option. Read the full story by Ben Frederick